Why when I click on "Link my Counter to an Instagram business account" am I redirected to Facebook?
You want to link your Counter to your Instagram business account but you find yourself redirected to a Facebook page? Don't panic, that's normal.
Instagram is owned by Facebook, so both social media networks are now linked.
To clarify, once you create an Instagram business account it is automatically linked with a Facebook page. If you are not sure of which Facebook is associated with your Instagram Business account, please have a look at this article.
In order to associate your Instagram business account with your Counter you have to select the Facebook page that is linked with your Instagram business account. You can find further information here.