Do I need a Facebook Profile?
The Like Counter displays the number of Likes you have on your Facebook Business Page.
In order to secure their platform, Facebook requires that every communication with a Business Page has to be initiated by a Facebook user.
PS: That’s the reason why we’re asking you to connect yourself via your Facebook account during the setup steps.
If you want to create a Business page for your company, our good pals from Facebook explain the process over there: https://www.facebook.com/business/products/pages/