Why do I have to create an Instagram business account?
For two solid reasons:
First of all, so that you can keep using your Counters, but also because it'll make your Counters much more reactive!
Let's be more specific. 🔍
Facebook - who owns Instagram - has taken a few decisions lately, one of them being to merge the Instagram API with the Facebook one, thus creating a new Facebook API that can support Instagram as well.
*An API (Applications Programming Interface) is an interface that communicates data to applications and objects. It's an API that lets your Counters know when someone hit “Follow” and it's time to display a new number.
By merging Instagram's API with the Facebook one, the Californian company decided it was time to put aside the old Instagram's API. It means that the technology on which our Counters work today will cease to exist come January 2020.
That is why we will migrate all our Follower Counters on the new Facebook API - the one we already use for our Like Counters. But to do so, Facebook asks every connected object to be linked to an Instagram Business account.
So, to answer the question “Why do I have to create an Instagram business account?” we can start by saying: if you don't do so, your Counters will keep working with the old technology till the end of the year. And then... bye bye Counters. They won't be able to update at all anymore. And that'd be a shame, wouldn't it?
But hey, the good news is that with this new API, your Counters will be way more reactive 😄
🚨We advise you to create your business account as soon as you physically can 🚨
PS: with a business account, you'll be able to get tons of useful demographics about your followers. These data come very handy when setting a social media strategy. The better you know your customers, the better you can give them what they want and need. You'll find a quick list of advantages by clicking just here.😉